10 Things About Marketing Software You Should Know Today



  1. Taykey Putting $15M Round Towards New Online Marketing Software.
    New York-based Taykey says its software is evolving from being used like an ad network into a tool for broader marketing strategies.

  2. Study: Franchises Spend ‘Nearly Half’ of Marketing Budgets on Digital.
    In many ways, the franchise model fits well with the structure of cloud-based marketing software.

  3. Grapevine Gets $1.1M To Hook Up Brands With YouTube Stars.
    Grapevine—a MassChallenge 2014 alum that took home a $50,000 cash grant from the program in October—has developed YouTube marketing software that aims to enable that connection, between brand and video creator.

  4. Darkpostprofits2bonus.com Launched Revolutionary Facebook Marketing and Lead Conversion Software.
    Facebook has emerged as an effective social marketing tool. While brand visibility increases through strategic Facebook marketing, lead conversion is still a difficult hurdle for marketers. Darkpostprofits2bonus.com recently launched a lead conversion course for FB marketers.

  5. StatDragon Video Marketing Software Celebrates Official Launch.
    StatDragon provides businesses with the analytics and intelligent recommendations they need to become successful video marketers.


  6. ThriveHive Gets 2 Boston Marketing Tech Gurus as Investors.
    Mike Volpe and Larry Kim are now backing the small biz marketing startup. Two prominent members of the Boston marketing-tech scene have signed on as investors into one of the up-and-comers in the space, ThriveHive.

  7. Marketing 360® Reviews Recent Case Study Showing 36.28% Increase in Conversion Rate.
    Marketing 360®, an all in one digital marketing platform, has released a case study showing a 36.28% increase in conversion rate when using the NLA® program. The NLA, or Natural Listing Ads® program is one of the suite of products offered within the Marketing 360 platform.

  8. Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut.
    Solving the mobile marketing problem was the genesis of Fiksu, which has become a leader in the emerging industry of advertising to mobile device users. The Boston-based company now has more than 300 employees and is bringing in annual revenue of more than $100 million.

  9. SmartTouch Interactive Ranked 20th in Austin Business Journal’s 2015 Top Software Development Firms List.
    SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, today announced that it was recognized by Austin Business Journal as one of the 2015 Top Software Development Firms in Austin, Texas. SmartTouch ranked 20th in the proprietary software development firms list.

  10. VC Predicts Marketing Tech Will Grow 10 Times in 10 Years.
    He makes his big claim right up front: “We expect technology spend by CMOs to increase 10x in 10 years, from $12 billion to $120 billion, unlocking a huge opportunity for marketing technology companies and opening the door to the decade of the CMO.”

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